Apple Maps Ads Ban Home Services in New Policy

Apple’s new Maps ads policy bans home services and restricts categories including crypto ATMs, bail bonds and some medical services.

Apple Maps Ads Ban Home Services in New Policy

Apple has published new advertising rules for its upcoming Apple Maps ads, revealing a more selective approach to local advertising than Google. The policy bans a broad range of home services businesses, including plumbing, electrical, locksmith, HVAC, pest control, roofing and general contracting companies. Apple has not yet announced an exact launch date for Maps ads. The company previously said the service would arrive “this summer” in the U.S. and Canada, while newly published advertiser documentation suggests the rollout is getting closer. Apple Maps Ads Take a Curated Approach The new rules appear in Apple’s Advertising Services policy, which became effective on July 14, 2026. The policy includes specific requirements for advertising on Apple Maps and outlines categories that are not allowed to advertise on the platform. One of the most notable restrictions covers home services businesses. Companies offering services such as plumbing, electrical work, locksmith services, HVAC, pest …

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