Google AI Chip Could Make Gemini 10x More Efficient

Google is reportedly developing a new AI chip that could make Gemini up to 10x more power-efficient by 2028.
Google AI Chip Could Make Gemini 10x More Efficient
Google is reportedly developing a new server chip designed to make its Gemini artificial intelligence models significantly more efficient. Internally known as “Frozen v2,” the chip could reportedly deliver between six and 10 times more tokens per unit of power than Google’s existing AI hardware if it reaches production as planned in 2028. The report, which originated with The Information and was cited by TechCrunch, has not been directly confirmed by Google. The company also did not deny the project, instead saying that its teams are continuously exploring new hardware and software innovations and that not every project under development ultimately reaches production. The reported Google AI chip matters because AI performance is increasingly being measured not only by how powerful a model is, but also by how much computing power and electricity it consumes. For Google, a more efficient chip could help reduce the cost of operating Gemini at enormous scale while strengthening the company’…