AI

Meta’s AI Ad Uses Apocalyptic Bowie Song

Meta’s new AI ad uses a David Bowie song about extinction. The strange choice highlights a deeper problem in tech’s cultural literacy.

Meta’s AI Ad Uses Apocalyptic Bowie Song

Meta's latest promotional push for its artificial intelligence ambitions carries an unintended subtext. A new advertisement for the company's AI strategy features a voiceover speaking optimistically about human connection while set to the David Bowie song "Five Years"—a track explicitly about the Earth's final days before an extinction-level event. The incongruity is striking, yet it appears to have gone unnoticed by Meta's leadership. CEO Mark Zuckerberg shared the video with a message about how the company is "betting on people" and ensuring technology benefits everyone, apparently untroubled by the lyrical context underscoring his words. This is not an isolated incident of tech executives failing to recognize the cultural artifacts they invoke, but it represents something more telling: a pattern of strategic and cultural myopia that undermines the industry's efforts to build trust in AI. What Happened Meta released a new promotional video design…

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